Give the Gift of a Happy Holiday

Oct 20 - Nov 30, 2025
Upcoming
Healthy Foods Holiday Challenge and VolunteerFest Logos

This November, WSCAH expects to serve 12,000 families with a turkey or pork shoulder (with options for vegans and vegetarians) and healthy groceries.

A donation of just $75 provides everything a family needs for the holiday season.

Families and individuals can support by making a donation or starting a fundraiser and reaching out to your network.

Community organizations and corporations can get involved as Community Coalition members and Sponsors, with a variety of benefits including name and logo recognition, and special volunteerism.

Start your Healthy Foods Holiday Challenge today!

Turkeys and Apples

Your Impact

With food insecurity in NYC at all-time highs, our goal is to raise $300,000. This will allow WSCAH to provide a turkey, pork shoulder (pernil), or voucher (for vegans & vegetarians) to 12,000 food insecure families this November. With your help, we can reach this milestone and make this holiday season memorable for every WSCAH customer.

A donation of just $25 covers our cost of a turkey, pork shoulder, or vegetarian option for one NYC family in need. A donation $75 provides a family that same turkey, pork shoulder or vegetarian option and healthy groceries containing 50% fresh produce for their holiday meals.

Community Coalition

Community Coalition members play a vital role in spreading the word about the Healthy Foods Holiday Challenge and helping us ensure healthy food access for all our customers this holiday season. This year, we have two ways for local organizations to get involved.

Fundraising Partners commit to raising funds to support the Healthy Foods Holiday Challenge. All Fundraising Partners who set a goal of at least $1,000 will unlock shifts for VolunteerFest 2025! Click here to start fundraising.

Community Connectors commit to getting out the word and encouraging engagement in their community with the issue of holiday hunger.

All Community Coalition members get special access to educational and hands-on engagement activities, including site visits, staff presentations, card writing, and more.

Questions? Email Kira Garfinkel, Senior Development Manager, to learn about joining the 2025 Community Coalition at [email protected].

turkeys on a table

Help WSCAH reach our goal of $300,000 to serve 12,000 families!

Support a family this Thanksgiving

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