Make the Holidays Brighter During New York’s Toughest Season:

Your gift to the Holiday Challenge helps WSCAH provide 12,000+ turkeys and 50% more food to families hit hardest by SNAP cuts, premium hikes, and the shutdown.

Give the Gift of a Happy Holiday

Oct 20 - Nov 30, 2025
In Progress
Healthy Foods Holiday Challenge and VolunteerFest Logos

The government shutdown and cuts to critical programs mean more families are going hungry—almost 1.8 million New Yorkers who receive SNAP may receive only 50% of their benefit this month, and federal employees remain without pay.

WSCAH is responding by distributing over 12,000 turkeys, pork shoulders, and other holiday staples, and increasing our food allotment by 50% for as long as this crisis continues—your urgent support makes this possible.

A donation of just $75 provides everything a family needs for the holiday season.

Families and individuals can support by making a donation or starting a fundraiser and reaching out to your network.

Community organizations and corporations can get involved as Community Coalition members and Sponsors, with a variety of benefits including name and logo recognition, and special volunteerism.

Start your Healthy Foods Holiday Challenge today!

Turkeys and Apples

Your Impact

With food insecurity in NYC at all-time highs, our goal is to raise $300,000. This will allow WSCAH to provide a turkey, pork shoulder (pernil), or voucher (for vegans & vegetarians) to 12,000 food insecure families this November. With your help, we can reach this milestone and make this holiday season memorable for every WSCAH customer.

A donation of just $25 covers our cost of a turkey, pork shoulder, or vegetarian option for one NYC family in need. A donation $75 provides a family that same turkey, pork shoulder or vegetarian option and healthy groceries containing 50% fresh produce for their holiday meals.

WSCAH’s Healthy Foods Holiday Challenge is generously supported by our Sponsors and dedicated Community Coalition.

Sponsors: 2025 Healthy Foods Holiday Challenge

Amazin' Mets Foundation logo
American Securities
Instacart logo
Orrick Logo
Geller Logo
Beer and Biscuits
Community Coalition

Community Coalition members play a vital role in spreading the word about the Healthy Foods Holiday Challenge and helping us ensure healthy food access for all our customers this holiday season. This year, we have two ways for local organizations to get involved.

Fundraising Partners commit to raising funds to support the Healthy Foods Holiday Challenge. All Fundraising Partners who set a goal of at least $1,000 will unlock shifts for VolunteerFest 2025! Click here to start fundraising.

Community Connectors commit to getting out the word and encouraging engagement in their community with the issue of holiday hunger.

All Community Coalition members get special access to educational and hands-on engagement activities, including site visits, staff presentations, card writing, and more.

Questions? Email Kira Garfinkel, Senior Development Manager, to learn about joining the 2025 Community Coalition at [email protected].

turkeys on a table

Help WSCAH reach our goal of $300,000 to serve 12,000 families!

Support a family this Thanksgiving

Other News & Events