Every year, West Side Campaign Against Hunger launches the Turkey Challenge to ensure our customers enjoy Thanksgiving meals with their families. This year marks the second decade and together, with our committed Community Coalition members, we will mobilize and inspire individuals and families across New York City to help us raise money and collect frozen turkeys to ensure families have access to Thanksgiving holiday meals.
Last year was a massive success — we provided turkeys for over 2,500 families, and raised over $100,000.
This year, we are chasing an ambitious goal of distributing turkeys and other holiday foods to over 5,000 families with thousands of New Yorkers who are newly facing food insecurity as a result of COVID-19. We want to make this year’s Turkey Challenge the most successful yet and ensure all individuals and their families and friends can still have a happy and healthy holiday season.
Turkey Challenge 2020 Goals
- Connect 5,000 families to Thanksgiving holiday meals and distribute turkeys throughout the month of November
- Raise $150,000 to provide a large variety of choice for Thanksgiving holiday fixings
How To Get Involved?
- Join the Turkey Challenge Community Coalition
- Text TURKEY to 56512
The Turkey Challenge Community Coalition is made up of some of our key community partners including schools, religious groups, and local businesses that partner with WSCAH. In joining the Community Coalition, you are committing to help WSCAH spread the word about our Turkey Challenge to your network of supporters and constituents. All members of the Community Coalition help amplify our message using materials and a communication toolkit provided by WSCAH. Support us today and be a part of a community ensuring its neighbors can enjoy healthy holiday meals this Thanksgiving. Email firstname.lastname@example.org if interested in joining.
Hunger & COVID-19
As reported by the Food Bank for NYC, prior to the COVID-19 pandemic:
- 1.2 million New Yorkers, or 14.4%, were already food insecure*
- nearly 1 in 5 seniors lived below the federal poverty line
- 1.1 million NYC public school children had access to universal free school meals
- NYC had a Meal Gap of more than 201 million**
WSCAH has experienced a 72% increase in customers as compared to the previous year and enrolled over 5,500 new households for food and other supportive services.
WSCAH has successfully maintained operations and continued to serve as a reliable resource for those in need of healthy food. As the pandemic continues on, more New Yorkers will be in need of our services and will likely have difficulty putting food on the table this holiday season. Help us fight hunger this holiday season and ease that burden so all New Yorkers have access to healthy, filling meals this Thanksgiving.
*Food insecurity is defined by the USDA as a lack of access at all times to enough food for an active, healthy life.
**The Meal Gap represents food insecurity as a number of missing meals that result from insufficient household resources to purchase food.
Source: Food Bank for New York City. 2020. Fighting More than COVID-19: Unmasking the State of Hunger in NYC During a Pandemic. https://1giqgs400j4830k22r3m4wqg-wpengine.netdna-ssl.com/wp-content/uploads/Fighting-More-Than-Covid-19_Research-Report_Food-Bank-For-New-York-City_6.09.20_web.pdf
The Thousand Turkey Challenge Community Coalition
The Thousand Turkey Challenge Community Coalition was founded by the Society for the Advancement of Judaism Social Justice Action Committee in partnership with West End Synagogue Social Action Committee, and includes:
- American Securities
- B’nai Jeshurun
- Central Synagogue
- Church of St. Paul and St. Andrew
- Columbia Grammar & Preparatory School
- Congregation Ansche Chesed
- Congregation Habonim
- Congregation Rodeph Sholom
- Doing Good Together
- Geller & Company
- Heschel School
- Ideal School
- Little Red School House/Elisabeth Irwin High School
- Manhattan School of Music
- Marlene Meyerson JCC Manhattan
- Mott Hall II PTA
- MS54 Parent Teacher Association – Booker T. Middle School
- Muslim Jewish Solidarity Committee
- Muslim Volunteers for New York
- Orrick, Herrington & Sutcliffe LLP
- Parent Association of PS 9
- Pickle Hospitality
- PS 87 Community Service Group
- PS 166
- Schechter Manhattan
- Special Music School (PS859)
- Stephen Wise Free Synagogue
- The Calhoun School
- The Center School
- Trinity School
- West End Secondary School
- West End Synagogue
- Zeta Phi Beta Sorority, Incorporated – Delta Mu Zeta Chapter, Manhattan